-
Use relevant keywords: Your meta tags and descriptions should include relevant keywords that describe the content of your page. This will help search engines understand what your page is about and rank it accordingly.
-
Keep it concise: Your meta descriptions should be no longer than 160 characters. This is the maximum length that Google will display in search results 1. Make sure your descriptions are concise and to the point.
-
Write unique descriptions: Each page on your website should have a unique meta description that accurately describes the content of that page. Avoid using duplicate descriptions across multiple pages.
-
Include a call-to-action: Your meta descriptions should include a call-to-action that encourages users to click through to your website. This could be in the form of a question, a statement, or a command.
-
Use schema markup: Schema markup is a type of code that you can add to your website to help search engines understand your content better. This can help improve your search rankings and increase click-through rates.
Here’s an example of how to write a meta description for a blog post about “how to optimize your meta tags and descriptions”:
Title: How to Optimize Your Meta Tags and Descriptions for SEO Meta Description: Learn how to optimize your meta tags and descriptions for SEO with these simple tips. Improve your search rankings and increase click-through rates with schema markup and more.
I hope this helps! Let me know if you have any other questions.
Learn more
1moz.com2
ahrefs.com3searchenginejournal.com AM: RU: